Lead Generation for Small Business Owners: Your Offer – Part 3 of 5

Business owners must have a website or a squeeze page; this is no longer an option. Your website or squeeze page will aid you in your lead attraction process. The squeeze page is the preferred avenue. A squeeze page is a single webpage that will host your offer. The reason you will want to use a squeeze page is because it will only contain information about you and your offer. The viewer will not be able to get carried away clicking on other pages and accidently navigate from your offer.

The mission or goal of your offer is to value to your lead as you build the relationship. Your offer must contain value so that you can capture the leads information. You will want to at a minimum to capture his or her email address. A mailing address and phone along with his or her name is great but you do not want to ask for so much information and have the lead abandon your squeeze page because it is too much of a hassle to get your offer. Below are some ideas on what to provide as a free download or your offer as your lead attraction tool.

Lead Attraction – Free Offers

1. Special Report – a special report contains information that your niche may not know. It may contain facts or statistics from current research. Its goal is to educate your lead so that he or she will want to continue to learn more about you or your business or hire you immediately.

2. EBook – a quality eBook will typically be thirty or more pages. You can send your eBook in multiple parts. This will allow you to stay in contact with your lead as you continue to provide value. I recommend that you send one chapter per week. This will allow the lead to complete the homework or read each Chapter. You do not want the person to not read it because it is too lengthy.

3. Audio – cd’s are easy to produce and inexpensive. If you mail the cd you will be able to capture the leads mailing address. You could also have an MP3 available for download as your free offer.

4. Tip Sheet – right now people enjoy Do It Yourself (DIY) projects. Your tip sheet can help your lead learn a new skill or complete a project.

5. Ezine – having a newsletter sign up box on your website may not get a lot of attention. But, if someone has landed on your website or squeeze page after reading your blog he or she may sign up.

It is not a secret that we all love free. Business owners can capture their leads contact information by offering a free special report, eBook, audio recording, tip sheet or newsletter. Your special offer will help you grow your business by growing your list. This is the first step in rapport building with your potential clients or customers.